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Create and Manage Landing Pages

Build the public page travelers see before signing up, and publish it when you're ready for registrations.

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Written by Katie Brian

Every Group Trip has a public landing page: the marketing page where travelers learn about the trip, register, make their selections, and authorize payment. Open a Group Trip and select Landing Page from the left navigation to build it.

You don't design the page, you fill it. The layout is modular and already designed. You choose which sections to add, drop content into them, and each one renders in a format built for that kind of content. Inclusions and exclusions come out as a proper two-column list rather than a wall of text. Highlights become individual cards, each with its own icon or image. An image gallery lays itself out. Add a section, add your content, and the page looks finished.

What's on this page

Section

What it covers

Title, overview, featured media, and the page footer

The modular sections: custom blocks, inclusions and exclusions, highlights, galleries, video

Questions and answers on their own tab

Letting travelers register themselves, and the form they fill in

A second button for travelers who aren't ready to book

What has to be true before the page goes live


Page content

  • Page Title appears at the top of the page and is required before you can publish.

  • Overview is the main description, with rich text, links, images, and AI-assisted generation.

  • Featured Media holds the images travelers see. Upload your own or pull from the image library.

  • Page Footer sits at the bottom, with a title and space for terms, contact details, or booking notes.


Additional Information

Build the rest of the page from sections below the overview. Click Add Section and choose a type:

  • Custom Section: a free-form block with its own title and rich-text description, for anything the other types don't cover, such as payment schedules, packing notes, or visa requirements.

  • Inclusions & Exclusions: what the trip price covers and what it doesn't.

  • Highlights: the trip's selling points, each rendered as its own card with an icon or image.

  • Image Gallery: a set of photos.

  • Video: an embedded video.

Every section takes its own title, so a Highlights section can appear on the published page as "Why You'll Love This Cruise."

[SCREENSHOT: Add Section dropdown with a Highlights section below it]


FAQs

Answer common questions before travelers register. Each FAQ is a question and a rich-text answer, and they appear on their own tab of the published page.


Self-service signup

Turn this on and travelers register themselves: creating their booking, selecting rooms and cabins, choosing add-ons, and authorizing payment, all without manual entry from you. Each signup creates a sub-trip automatically.

Button Label sets the text on the signup button.

Edit Signup Form opens the form builder, the same drag-and-drop builder used for TripLoft forms. Add traveler and contact fields, passport details, preferences, custom questions, file uploads, e-signatures, and terms. See Creating and Managing Forms.

Advanced Settings close registration automatically, either after a set number of responses or on a specific date and time. With both on, registration closes as soon as either is met.

For what travelers actually see once they click Sign Up, see What Travelers See During Group Trip Signup.


Custom call to action

A second button for travelers who aren't ready to register: scheduling a consultation, contacting you, or requesting more information. Set a Button Label and a Destination Link.


Publishing

Three things have to be true before the page goes live:

  • The page has a title.

  • Enable Landing Page is turned on.

  • The page has been saved at least once, which is what generates its public URL.

Use Preview to check the traveler-facing view, then click Publish.

Publishing the Group Trip publishes the landing page along with it. If the page has no title yet, the trip still publishes and the landing page is skipped, with a reminder to add one.

Once live, share it with the Landing Page Link or embed it on your own site. See Share a Group Trip: Trip Link vs Landing Page.


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